Hanmer MSL, Publicis Groupe’s public relations and engagement group, has been given the Best Social Customer Relations Management Award at the third edition of Bees Awards for its social media engagement campaign for eBay India.
The Bees Awards is the first international social media competition honouring communication and marketing professionals and judged campaigns from agencies and brands from across 40 countries.
The winning eBay campaign received the award for its creative customer engagement strategy that identified female consumers as brand evangelists and developed rich, visual talking-points to create a viral effect and foster brand loyalty.
The agency also established a strong customer relationship management mechanism that focused on seamless integration of the user-facing CRM process on Facebook with eBay’s back-end processes to create a real-time response set-up.
Watch the eBay India Case Study
Commenting on the win, Jaideep Shergill, CEO, Hanmer MSL said, “This award acknowledges our industry-leading, best-in-country social media engagement expertise and creativity.”
MSLGroup’s MSL Nordics also won in the Best Use of Alternative Tools category with Ariel Fashion Shoot, undertaken in partnership with Saatchi & Saatchi.