Best News Company is set to launch a new regional news channel, Samachar Plus, in Uttar Pradesh and Uttarakhand from May 1.
Best News Company plans to cover Uttar Pradesh and Uttarakhand first and then move to Rajasthan, Chhattisgarh, Madhya Pradesh, Jharkhand and Bihar. In the second phase, Punjab, Haryana and Delhi-NCR will be targeted. The head office will be in Noida and bureau offices will operate from Lucknow and Dehradun.
Talking about the launch, Amitabh Agnihotry, Managing Editor, Samachar Plus said, “We are penetrating into these regions with positive journalism in an attempt to become the voice of the people.”
The tagline of the channel will be ‘Khabar wahi jo humne kahi’.
The company is looking at OOH and digital medium to promote the new channel. Billboards have been put up at many prominent places in both the states and a webpage has been created for its promotion.