VRL Media’s Kannada daily, Vijayavani, hit the stands early this week. It is currently circulated to three prime markets, namely, Bengaluru, Mangalore and Hubballi and is priced at Rs 2.50. The daily is planning to expand its circulation to Bijapur and Mysore. Following which editions from Gangavati, Chitiradurga, Shimoga and Gulbarga will be published in two months’ time.
Commenting on the marketing initiatives for the daily, Anand Sankeshwar, Managing Director, VRL Media said, “We will be heavily promoting the newspaper through television and OOH campaigns. We have launched Vijayavani in three prime markets in Karnataka and will soon publish it across the state in a phased manner. Vijayavani will be very persuasive and the content of the main edition and its supplements will do the work of attracting readers across all the age groups.”
Vijayavani is the only all-colour Kannada daily in the market. Timmappa Bhat will lead the editorial division of Vijayavani.
Apart from the regular content, a four-page special supplement catering to various interests will be circulated with the main edition every day. The supplements will focus on a range of topics such as literature, astrology, lifestyle, movies, health, travel, education, etc.