Writer: exchange4media News Service - Monday, Feb 06,2012 5:30 AM

NDTV celebrates the ‘Spirit of Sport’

NDTV celebrated the success of the ‘Marks for Sports’ campaign with the ‘Spirit of Sport’ awards. As part of the celebrations, NDTV acknowledged excellence in sports by honouring renowned sports personalities across 14 categories.

Highlighting the successful completion of the Marks for Sports campaign, Dr Prannoy Roy, Chairman, NDTV, said, “I am delighted with the overwhelming response received for the campaign. I would like to thank Ranbir Kapoor for his association with the initiative. I truly believe that we require youngsters like him to make this campaign a huge success.”

Supporting the cause, the Guest of Honour, Union Minister of HRD, Kapil Sibal, said, “I believe it’s a wonderful initiative by NDTV. We have to change the mindset of people and the change should begin from home; and then take it to the next level and change the mindset of teachers. I am very happy that Ranbir is associated with the campaign, because with support of youngsters like him it will reach the masses.”

The awards were presented by Sibal and Minister of State for Information and Technology Sachin Pilot.

The Legend of Sport Award went to Leander Paes. Late Mansoor Ali Khan Pataudi and Baichung Bhutia were conferred the Lifetime Achievement Award. Vijender Singh, Sunil Chhetri, Karun Chandok, Pankaj Advani, Saina Nehwal and Mary Kom were adjudged India’s Outstanding Achievers. Virat Kohli walked away with theGeneration Next of Cricket award.

 


The awards function was attended by Leander Paes, Rahul Bose, Milind Soman, Vijender Singh, Sunil Chhetri, Pankaj Advani, Jwala Gutta, Karun Chandok, Milkha Singh, Mary Kom, Vineet Joshi, Chairman, CBSE, Bhupinder Singh Hooda, Chief Minister, Haryana and Dharmesh Jain, Chairman and Managing Director, Nirmal Lifestyle among other noted personalities.

The award ceremony was hosted by Campaign Ambassador, Ranbir Kapoor and NDTV’s anchor Sonali Chander. The highlights of the evening were music performance by the duo Salim-Suleiman and stand up comedy by Papa CJ.


Categories and Winners are as follows:
3. India's Outstanding Achievers (6 winners) - Vijender Singh, Sunil Chhetri, Karun Chandok, Pankaj Advani, Saina Nehwal and Mary Kom
4. Fit For Life Award – Fauja Singh
5. Best Fitness Activist Award – Rahul Bose and Milind Soman
6. Generation Next of Cricket – Virat Kohli
7. Rockstar Performer in 2011 (outside of cricket) (7 winners) - Dipika Pallikal, Ronjan Sodhi, Shiva Keshavan, Deepika Kumari, Vikas Krishnan, Jwala Gutta and Ashwini Ponappa
8. Best Sports Advertisement – TATA Steel
9. Against the Odds (Young Achievers) (4 winners) - Shubham Jaglan, Kokila, Arjun Vajpayee and Sagar Dhahiya
10. Against the Odds (Lifetime Achievement) – Mahantesh and Shiraz
11. Best Corporate involvement in sports – TATA and Mahindra Groups
12. Best State for Sports Promotion – Haryana
13. Best Promotion of Sports in Education (4 winners) - Magic Bus, Olympic Gold Quest, YUWA and EduSports
14. Fittest Bollywood Celebrity - Bipasha Basu

Launched as an initiative in 2011, the ‘NDTV-Nirmal Lifestyle Fit India’ campaign has today become a movement. The NDTV-Nirmal Lifestyle Fit India Movement is the first to create a nationwide fitness movement and in the first year of this campaign, it has created awareness about the importance of fitness in life, and the hope that Sports and Fitness will be included as a compulsory part of the school curriculum with the Marks for Sports Campaign. The campaign was supported by people such as Campaign Ambassador, Ranbir Kapoor, sports’ legends like Leander Paes, Vijender Singh, Gagan Narang, Baichung Bhutia and Pankaj Advani as well as the Late Mansoor Ali Khan Pataudi, along with various celebrities including Gul Panag, Rahul Bose and Milind Soman.

The year-long Marks for Sports campaign reached out to policy and decision makers across the country with a series of activities that included special televised debates and discussion programmes with the Campaign Ambassador, televised interactive ground activities with sportspersons and children and a signature drive asking for policy changes with pledges for donations and equipment. Also included was a school connect programme, to motivate and encourage students and their parent to accept Sports as part of the main curriculum. For more details log onto www.ndtv.com/marksforsports

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