After a closely fought multi-agency pitch involving the top agencies in Delhi, some of which included Draftfcb Ulka, McCann Erickson, Dentsu and the incumbent Euro RSCG, Draftfcb Ulka has won the creative duties of online travel portal Makemytrip.com. The size of the business is estimated to be upwards of Rs 20 crore.
Though no confirmation could be obtained at the time of filing this report, sources close to the development have confirmed the news to exchange4media on condition of anonymity. The pitch was under process in the Capital for the last two months.
The incumbent Euro RSCG had won the creative duties of Makemytrip.com in 2007. It may be recalled that Draftfcb Ulka was one of the agencies that had made it to the last round of presentations at that time, but had lost out to Euro RSCG then.
In March 2011, Makymytrip.com had shifted its media duties from Starcom Worldwide to Mediacom. The account size was worth Rs 30 crore. The move came in wake of the travel portal’s aggressive plans post its listing on Nasdaq. Makemytrip.com is the only online travel agency (OTA) from India to be listed on Nasdaq.