Post wins like DLF Pramerica and Orris Infrastructure, Yang continued their winning spree, adding Vimal Pan Masala to its list of clients. The incumbent on the account is Mudra Delhi. One of the largest selling Pan Masala brands in the popular segment of the market, Vimal Pan Masala spends around 15 crores on its communication activities each year.
Mudra Delhi had won the business in 2009, post a multi-agency pitch, from Ogilvy & Mather. Interestingly, Managing Partners of Yang – Sanjay Sharma and Anil Verma both - had worked on the brand during their tenure at Mudra.