BIG Live, the intellectual property vertical from Reliance Broadcast Network Ltd, has announced the launch of its new offering, the ‘BIG Salute to Bangla Women Entertainers Awards’.
The Awards will be an exclusive platform to honour women entertainers across eight different genres – Movies, Television, Music, Media, Dance, Sports and Theatre.
The jury panel for the Awards comprises eminent actor and adman Barun Chanda, public relations practitioner and socialite Rita Bhimani and danseuse Alokananda Roy. The jury panel will nominate the nominees for the popular categories, which include Movies, Music and Television. The jury board will also decide the winners of the Jury Awards, which include categories like Dance, Theatre, Sports, Media and a special award for Rabindra Sangeet.
The Awards will have three categories – young, adult and senior – across the segments, covering all age groups and engaging a vast profile of viewers.
The jury identified nomination list will then be open to audiences for voting through the company’s radio vertical 92.7 BIG FM, utilising both SMS and Internet platforms and social media. Like all its Awards platforms, the participation of a wide cross section of society and especially females of all ages will be ensured by conducting promotional activities at malls, markets, colleges, housing estates and so on.
Commenting on the Awards, a BIG Live spokesperson said, “Through this innovative concept, we wish to pay tribute to the world of women entertainers without whom we couldn’t have been treated to a truly complete entertainment package. These Awards will have high appeal in their respective regions as people will get to see their local women entertainers on this pedestal achieving recognition. The Awards will receive multiple media promotions from across our business verticals – radio, television and out of home advertising. Through this platform, we will reach out to a diverse audience while offering marketers an excellent property to partner with.”