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Writer: exchange4media News Service - Tuesday, Nov 08,2011 8:07 AM

Pitch Exclusive: Speaker Jawed Habib on Hair Xpreso’s success

Making the cut, literally and figuratively, is Jawed Habib’s latest launch – HairXpreso – touted as India’s first affordable designer hair styling brand. This no-frills dry hair styling unisex salon is largely opened in malls and other high footfall markets is capitalising on the modern retail phenomenon. Habib’s hairstyling prowess, brand essence and label at affordable price points and thus has become a rage among the masses. With this idea Habib has once again rewritten the script in the hair styling space and is challenging not just other branded salons but also the local beauty salon market.

“Hair Xpreso is a mass brand,” maintained Habib, adding, “People are hungry to come to Jawed Habib, a name which has in the last twenty years earned a place of respect and even greater brand value. But most of these mass consumers are scared of high prices, Hair Xpreso is the answer. So they can get a branded haircut for mere Rs 99 and walk out with pride.”

This has resulted in huge brand building for brand Habib so much so that the kiosks have monthly walk-ins of 35,000 customers. That’s the largest walk-in for any single hair or beauty salon.

Also, distribution which is an important P of marketing, has played a key role in the success of this salon. Hair Xpreso salons are largely opened in malls and other high footfall markets is capitalizing on the modern retail phenomenon. With this idea Habib has once again rewritten the script in the hair styling space and is challenging not just other branded salons but also the local beauty salon market.

On November 21, 2011 at the Mumbai leg of the Pitch CMO Summit 2011, Habib will reveal how he has scripted the success of HairXpreso.

Apart from Habib, the key highlights of the Mumbai leg of the Pitch CMO Summit are: Chander Mohan Sethi, CMD, Reckitt Benckiser (Keynote Speaker); Anuradha Aggarwal, VP- Brand Communication and Insights, Vodafone Essar; Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India; Krishnadeep Baruah, Director Marketing, RIM India (BlackBerry); Sadashiv Nayak, Joint CEO, Future Value Retail; Sumit Sahay, Marketing Head, Infiniti Retail (Croma); besides others.

The key highlights of the Delhi leg of the summit (on November 25) are: Antonio Helio Waszyk, Chairman and MD of Nestlé India (Keynote Speaker); Sandeep Kaul, Head- Personal Care Division, ITC (Special Address); Christian Saffer, Marketing Director, BMW India; Elkana Ezekiel, CMO, Samsung India; Sandeep Kataria, CMO, Yum Restraunts; Sharmili Rajput, Marketing Director, Oriflame India; Srinivas Murthy, Director, Marketing (Flavours, Coca Cola India; Vidur Vyas, Marketing Director, PepsiCo India- Foods, besides others.

The key highlights of the Bangalore leg of the summit (on November 23) are: Neeraj Chandra, COO, Britannia Industries(keynote Speaker); Amish Tripathi, Bestselling Author; Bhuwan Gaurav, Marketing Head, Tanishq; K. Ramakrishnan, President Marketing, Café Coffee Day; Karthi Marshan, EVP and Head- Group Marketing, Kotak Mahindra Group; Nigel Wark, Executive Director of Marketing, Sales and Service, Ford India; Ravi Vora, Marketing Head, Flipkart.com; Shailendra Katyal, CMO, Lenovo; Sudip Ghose, Group Marketing Director, South Asia, Samsonite South Asia; besides others.

Watch out for this space for more.

 

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