The women’s lifestyle magazines segment, under the ‘Special Interest’ magazines category, has witnessed a decline of 9 per cent when compared to 2009 R1 (-23,000) and a 4 per cent dip over 2010 Q2 (-10,000) as per the IRS 2011 Q2 results.
Fragmentation of content within this segment has had its impact on the readership base. ‘Society’, with the highest average issue readership (AIR), has retained the top spot in this segment. While the magazine has held on to its readership base from last year, it has seen a marginal decline of 2 per cent in the last two years (-2,000). Cosmopolitan gained an equal number of readers from 2010 Q2 (+4,000/ 6 per cent increase) as it has lost from 2009 R1 (-4,000/ 6 per cent decline).