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Writer: Arwa Sultanali - Monday, Oct 17,2011 10:39 AM
IRS 2011 Q2: 7 out of top 10 dailies see growth in Chandigarh

As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter.

Dainik Bhaskar leads among the newspapers in Chandigarh with an average issue readership (AIR) of 1.63 lakh in 2011 Q2 even though it fell by 9 per cent as compared to 1.80 lakh in 2010 Q2. The paper also lost 7,000 readers over the quarter.

English daily The Tribune is placed second with an AIR of 1.01 lakh in 2011 Q2, up 6 percent over 2011 Q1. Following the quarter closely, the paper showed an increase of 7 percent in AIR as compared to an AIR of 94,000 in 2010 Q2.

Hindi daily Amar Ujjala at No. 3 added 8,000 readers to its AIR bringing it up to 93,000 this year. Over the quarter the paper added 11,000 readers over an AIR of 82,000 in 2011 Q1.

English daily Hindustan Times gained the fourth position with a 19 percent increase in its readership over the year, grabbing 15,000 readers and grabbing 5,000 readers over the quarter. The paper registered an AIR of 93,000 in 2011 Q2.

English daily The Times of India straddled at the fifth position and earned an AIR of 26,000 in 2011 Q2, gaining 4,000 readers as against 22,000 in 2010 Q2. The paper grew by 24 percent over the quarter or gained 5,000 readers.

Hindi daily Punjabi Kesari comes in at the sixth place with a four percent decline over the quarter and even over the year. The paper registered an AIR of 23,000 in 2011 Q2.
Hindi Jagran Dainik Jagran at No. 7 has taken the biggest hit with an AIR of 20,000 in 2011 Q2, losing 8,000 readers as against an AIR of 28,000 in 2010 Q2. Meanwhile the paper did not add any readers over the quarter.

English daily Indian Express achieved No. 8 position with an AIR of 18,000 in 2011 Q2 and contributed 13 percent to the state over the year. Meanwhile the paper contributed a staggering growth of 50 percent or 6,000 readers over 12,000 in 2011 Q1.

Punjabi daily Punjabi Tribune claimed the ninth position at an AIR of 11,000 in 2011 Q2. The daily increased 22 percent over the quarter and even over the year.
Losing 1,000 readers over the year, Punjabi daily Ajit at No. 10 registered with an AIR of 6,000 in 2011 Q2 while the player grew in popularity over the quarter with an additional 2,000 readers.

Magazines:
As per the Indian Readership Survey, most of the magazines in Chandigarh have faired badly this year when compared to last year. When compared to the 2011 Q1, magazines have also a decline in its readership except for Pratiyogita Darpan which saw a three-digit increase over the quarter.

Infomedia Yellow Pages upholds its No. 1 position with an AIR of 11,000 in 2011 Q2 but loses 1,000 readers over an AIR of 12,000 in 2010 Q1. Infomedia Yellow Pages also lost 15 percent over the quarter.

Very similar to the readership results of Infomedia Yellow Pages, English weekly appeared at No. 2 which registered at an AIR of 11,000 in 2011 Q2, losing 1,000 readers over an AIR of 12,000 in 2010 Q1. While the magazine saw a decline of 21 percent over an AIR of 14,000 in 2011 Q1.

Reader’s Digest sustained itself as the third with an AIR of 10,000 from an AIR of 13,000 in 2010 Q2 – a 23 percent decline. The magazine saw a decline of 17 percent over an AIR of 12,000 in 2011 Q1.

Fourth player Hindi fortnightly Griha Shobha declined in readership by half, losing 50 percent of it readers over an AIR of 14,000 in the corresponding period last year. The readership tumbled down 30 percent over 10,000 in 2011 Q1.

Losing 2,000 readers over the year, fifth Hindi monthly Vanitha stands at an AIR of 7,000 in 2011 Q2. Unlike Reader’s Digest, Vanitha saw a 17 percent increase in its AIR over the quarter, adding 1,000 readers.

English monthly Femina at No. 6 did not see any growth over the year but the magazine experienced a steep decline of 38 percent over the quarter, losing 3,000 readers – from an AIR of 5,000 in 2011 Q2 as compared to 8,000 in 2011 Q1.

Hindi Monthly Pratiyogita Darpan at No. 7 saw a three-digit increase over the quarter – from an AIR of 2,000 in 2011 Q1 to an AIR of 5,000 in 2011 Q2.

Hindi monthly Meri Saheli succeeded at No. 8 with an AIR of 5,000 in 2011 Q2, down 44 percent over an AIR of 9,000 in 2010 Q2. Competition Success Review climbed to the ninth spot with an AIR of 5,000 in 2011 Q2 over 4,000 in 2010 Q2 –a quarter percent increase. Both the magazine – Meri Saheli and Competition Success Review -- saw a decline of 17 percent over the quarter.

Tenth English monthly Outlook Traveller shot up 50 percent over the year – from an AIR of 2,000 to an AIR of 3,000 in 2011 Q2 and the magazine shot up 25 percent over the quarter.

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