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Writer: Priyanka Nair - Tuesday, Oct 11,2011 10:08 AM
IRS 2011 Q2: Mixed bag for magazines in Kolkata

Infomedia Yellow Pages leads the list among all other magazines in Kolkata with an average issue readership (AIR) of 3.49 lakh in IRS 2011 Q2, a decline of 30 per cent over the figure of 5 lakh in 2010 Q2. However when compared to the AIR recorded in IRS 2011 Q1 – 3.95 lakh – the paper has seen a decline of 12 per cent.

Bengali magazine Saptahik Bartaman is placed second with an AIR of 3.39 lakh in 2011 Q2, a growth of 18 per cent over last year’s figure of 2.88 lakh.

Bengali magazine Sananda has moved to the No. 3 position, recording an AIR of 2.85 lakh in this quarter, an increase of 5 per cent over the 2010 Q2 AIR of 2.71 lakh.

Both Saptahik Bartaman and Sananda have seen a growth of 7 per cent from the same period last year. For Saptahik Bartaman, the readership grew from 3.16 lakh readers in 2011 Q1 to 3.39 lakh readers in the same period this year and for Sananda, the readership grew from last quarter’s figure of 2.71 lakh readers to 2.85 lakh readers in the same period this year.

Placed fourth is Bengali magazine Karmashetra, which has recorded a 12 per cent rise in its AIR at 2.27 lakh in 2011 Q2, as compared to 2.03 lakh in the same period last year. When compared to 2.33 lakh in 2011 Q1, the magazine has seen a decline of 3 per cent.

Bengali magazine Desh has crawled down the charts to claim the fifth place with an 18 per cent decrease from the 2.42 lakh AIR in 2010 Q2 to 1.98 lakh in the latest quarter.

Bengali monthly Sukhi Grihakon has seen a slight decline of 1 per cent, with its AIR falling from 1.92 lakh to 1.90 lakh in 2011 Q2. The magazine is placed sixth. The magazine is up 14 per cent when compared to 1.66 lakh readers in the same period last year.

Bengali monthly Bhraman is at No. 7 with an AIR of 1.89 lakh in 2011 Q2, up 18 per cent as compared to 1.60 lakh in the same period last year. In contrast to Karmashetra, the 2011 Q2 has seen an increase of three percent as compared to 1.84 in 2011 Q1.

Bengali fortnightly Anandamela has seen its AIR going down from 1.68 lakh in 2011 Q2 to 1.66 lakh in the same period last year. The magazine claims the eighth position.

Bengali fortnightly Unish Kuri at No. 9 lost 8 per cent of its readers, with its AIR falling from 1.82 lakh to 1.68 lakh in 2011 Q2. The magazine has recorded an AIR of 1.69 lakh in IRS 2011 Q2, signifying a slight decline of one percent from 1.69 lakh readers in the same period last year.
Bengali fortnightly Anadalok at No. 10 has recorded a decline in growth of 7 per cent at 1.36 lakh readers in 2011 Q2 as compared to 1.47 lakh readers last year.

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