It has been mostly a growth story for English language publications – dailies and magazines – in Mumbai as per the IRS 2011 Q2 results. Among top ten English dailies, Mint and HT have recorded the highest growth in AIR, while among top ten magazines, Outlook has reported a growth percentage in three digits.
The Times of India has retained its leadership position among English dailies in Mumbai with an average issue readership (AIR) of 15.88 lakh in IRS 2011 Q2, a growth of 7 per cent over 14.78 lakh AIR in the corresponding quarter last year.
Meanwhile, Mumbai Mirror in the second spot has registered a dip of 2 per cent, bringing its AIR down to 7.49 lakh from 7.68 lakh in 2010 Q2.
Hindustan Times, the third most read English daily in Mumbai, has recorded a healthy growth rate of 27 per cent, taking its AIR to 7.16 lakh in IRS 2011 Q2 as compared to 5.63 lakh in the previous year.
Placed fourth in Mumbai among English dailies, DNA too has seen growth in its readership. The paper has recorded a growth of 8 per cent, with its AIR standing at 6.53 lakh in this quarter.
Losing 93,000 readers over the year, Mid Day, the fifth largest read English daily in Mumbai, has registered an AIR of 3.21 lakh readers in 2011 Q2, down from 4.14 lakh in the same period of last year.
The Economic Times occupies the sixth spot and has seen a slight dip in its AIR from 1.67 lakh last year to 1.63 lakh readers in 2011 Q2. When compared to the IRS 2011 Q1 AIR figure of 1.76 lakh, the daily has seen a 7 per cent decline in this quarter.
Mint has seen the highest growth among English dailies in Mumbai. The business daily from the HT Media stable has recorded a whopping 72 per cent growth in its AIR – from 23,000 in 2010 Q2 to 43,000 in the latest quarter.
Taking the eighth spot, The Indian Express has registered an AIR of 64,000 as per the IRS 2011 Q2 results, as compared to 48,000 in the previous year.
Business Standard and Hindu Business Line, placed ninth and tenth, respectively, have also added readers over last year. While Business Standard has seen an addition of 2,000 readers, taking its 2011 Q2 AIR to 18,000; Hindu Business Line has added 8,000 readers and has reported an AIR of 11,000 in the latest quarter.
Among English magazines in Mumbai, Reader’s Digest leads the list with an AIR of 1.15 lakh, up 6 per cent over the AIR of 1.09 lakh in 2010 Q2.
India Today is placed second with an AIR of 98,000 in IRS 2011 Q2, down 15 per cent from the AIR figure of 1.15 lakh in the same period last year. At No. 3, Outlook has strengthened its position in the Mumbai market, reporting a whopping 114 per cent growth in its AIR – from 22,000 in 2010 Q2 to 47,000 in the latest quarter.
Meanwhile, Stardust, the fourth most read English magazine in Mumbai, has seen a drop of 18 per cent, bringing its AIR down to 41,000 as compared to last year.
Placed fifth among English magazines, Business Today has recorded an AIR of 38,000, a growth of 46 per cent over the AIR of 26,000 in 2010 Q2. On the other hand, Femina has seen a decline of 11 per cent in its AIR – from 38,000 last year to 34,000 in IRS 2011 Q2.
Monthly magazine Digit has climbed up to the seventh position with an AIR of 26,000, a growth of 63 per cent over the 2010 Q2 AIR figure of 16,000.
Filmfare and Auto Car share the eighth position with both magazines reporting an AIR of 25,000 in the Mumbai market. Both magazines have seen decline in readership, while Filmfare has seen a fall from the AIR of 43,000 in 2010 Q2, Auto Car has seen a drop of 39 per cent from the AIR of 41,000 in the previous year.
Outlook Business is placed tenth among English dailies in Mumbai with a growth of 92 per cent – from 12,000 in 2010 Q2 to 23,000 in the latest quarter.