According to the recent IRS results, as most of the dailies report positive growth in the average issue readership, Kannada publications, including dailies and periodicals, have been able to attract more readers. However, as compared to last quarter, some topline publications has witnessed decline in their respective average issue readership (AIR).
With a growth of 5 per cent, compared to last year, Vijay Karnataka has reported an AIR of 34.40 lakh. Adding almost 8 lakh readers, AIR of Prajavani has grown annually by 31 per cent, taking its AIR to 33.69 lakh. Meanwhile, Kannada Prabha with an AIR of 13.54 lakh, is the third most read daily of the language.
Meanwhile, Samyukta Karnataka, however, has declined by 10 per cent in AIR over last quarter; yet, when compared to last year, has attracted 1.92 lakh readers. Growth for Udayavani has consolidated in last quarter as the daily witnessed an AIR growth of 11 per cent taking its AIR up to 10.53 lakh.
Sanjavani and Karavali Ale, have also registered growth in their AIR which took the AIR of former to 2.15 lakh, and later, received an AIR of 1.65 lakh.
A Good Quarter for Periodicals
The Kannada periodicals have also been able to attract readers over last year, and at the same time during last quarter. Sudha, with a growth in AIR of 31 per cent, over last year, has reported an AIR of 4.60 lakh. Adding 1.05 lakh readers over last year, Taranga has received an AIR of 2.63 lakh - the second most read Kannada magazine.
The last quarter, however, did not bring any hike in the AIR of GrihShobha, but over the year, the magazine has been able to attract readers which take its AIR upto 2.19 lakh in recent IRS.
Roopatara and Karamaveera have added more readers in last quarter. While, with quarterly growth of 13 per cent, Roopatara has got an AIR of 1.74 lakh. Karamaveera has reported an AIR of 1.24 lakh – a growth of 32 per cent over last quarter.