Amid the ebb and flow in the average issue readership (AIR) of English magazines, India Today, Outlook and The Week have reported positive growth as compared to last quarter. Meanwhile, Readers Digest, Femina and Business Today have also been able to attract readers as per the IRS 2011 Q1 results, as compared to the previous quarter.
With an AIR of 17.24 lakh, India Today continues as the unchallenged leader in the space. However, when compared to the corresponding period last year, India Today has seen decline of 3 per cent in its AIR. Readers Digest has added 38,000 readers over the previous quarter, but when compared to last year, the magazine has seen a 13 per cent decline in its AIR. GK Today with an AIR of 9.77 lakh in IRS 2011 Q2 is not far behind the second position and has seen a growth of 1 per cent in AIR as compared to last year.
Competition Success Review, on the other hand, has witnessed notable decline in its readership as its current AIR perched at 6.54 lakh. The readership of Outlook magazine has grown as it has reported an AIR of 4.56 lakh. Growth continued for The Week as well, with the magazine adding 1.21 lakh readers over last year, taking its current AIR to 3.96 lakh.
Bollywood news based magazines Filmfare and Stardust have witnessed readers’ apathy as both have seen decline in their AIR. However, when compared to last year, Femina has grown by 5 per cent, taking its current AIR to 3.39 lakh. Meanwhile, Business Today from the India Today Group, has seen growth, adding 24,000 readers, taking its AIR to 3.33 lakh.
The IRS Q2 2011 analysis is brought to you by the exchange4media Group & Lintas Media Group