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Writer: Nitin Pandey - Tuesday, Sep 06,2011 9:13 AM

Hindustan to expand in UP with Moradabad, Aligarh editions

Buoyed by growing readership numbers in Uttar Pradesh, Hindi newspaper Hindustan, from Hindustan Media Ventures Ltd (HMVL), is set to strengthen its presence in the state. With UP set to witness Assembly elections in the beginning of 2012, Hindustan is geared to launch its Moradabad and Aligarh editions.

In conversation with exchange4media, Shashi Shekhar, Editor-in-Chief, Hindustan, said, “We have got good response for our Bareilly and Gorakhpur editions, and we are hopeful that our Moradabad and Aligarh editions too will be well accepted by the readers. These editions will also strengthen our footprint in the state.”

At present, Hindustan competes with Amar Ujala and Dainik Jagran in UP. As it is known, as per the Q1 2011 results of Indian Readership Survey, Hindustan has added almost 11 lakh readers compared to last year. On the other hand, Dainik Jagran is on a decline mode in the state, losing 2.5 lakh readers in a year, while Amar Ujala has maintained its growth in the state, adding 4.29 lakh readers.

Meanwhile, Shekhar pointed out the newspaper would continue to have a strong focus on local news content. “We have made our news gathering more modern and robust. Our stingers get trained by editors and we are upgrading them as they can work more effectively at the local level,” he added.

Besides turning its focus on Uttar Pradesh, Shekhar divulged that in coming days, given the growing demand and competition, they were likely to launch editions from Bihar. “In Jharkhand, however, we are not planning any expansion, but we would like to consolidate our existing market reach,” he added.

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