Close on the heels of winning the Aircel business, McCann Erickson Delhi has bagged the creative duties of ICI Dulux Paints. The win comes in a wake of a multi-agency pitch.
Though there was no official confirmation forthcoming, highly placed sources close to the development have confirmed the win by McCann Erickson.
It may be noted that in 2009, BBDO India had bagged the creative mandate for ICI Dulux Paints.
ICI India manufactures and markets paints, specialty chemicals, adhesives and starch. With an employee strength of about 900, ICI India’s manufacturing sites, business and sales offices and distribution network span the length and breadth of the country.