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Writer: Noor Fathima Warsia - Monday, Jun 20,2011 9:20 AM
Cannes Lions: And the metal war has begun...

As the Cannes Lions International Festival of Creativity begins, Indian agencies have already begun the race for the metal.

Mudra is aggressive at Cannes too and is leading the Cannes Lions India shortlist tally, with seven shortlists, in the first three categories. In addition to the much talked about ‘Silent Anthem’ for Reliance Media Works, that has made it to all three categories, Mudra’s work for Ayurveda Research and Union Bank of India too have made it to Cannes Lions shortlists.

Sources informed Mudra has cornered at least one Silver Lion, needless to say for Silent Anthem, too.

With five shortlists, BBDO India follows closely behind. In addition to the agency’s work done for Gillette, its works for PepsiCo and Aviva too have made it to the shortlist.

The other agencies to open “counter” are Creativeland Asia with two shortlists – both for Parle Agro, Grey Advertising for P&G, and Contract Advertising for JK Tyres.

This is one the first years when the likes of BBDO are this ahead in the metal race. One is missing the likes of Ogilvy India, McCann Erickson, Lowe Lintas, JWT, Leo Burnett and the Publicis Group amongst others at Cannes so far.

exchange4media readers would recall that 2010 was a comparatively lower year for India when the total metal tally dipped from 25 Lions in 2009 to 17 in 2010. As the Festival begins, India camp has begun counting again.

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