Writer: exchange4media News Service - Monday, Jun 20,2011 8:08 AM
‘Ogilvy & Inspire’ Series brings Sir Ken Robinson to Cannes

Celebrating the centennial of David Ogilvy’s birth, Ogilvy and Mather is launching the first of what will become an annual series of lectures on inspiration at this year’s Cannes International Festival of Creativity. Sir Ken Robinson, author, education reformer and evangelist of ‘Pervasive Creativity’ will be addressing the inaugural seminar.

Sir Ken is renowned as one of the world’s fiercest defenders of creative talent. The seminar will offer attendees a chance to hear him speak of the ways in which creativity is an eternal and ever-present human force, and explain how to find it in ourselves, foster it in others and deploy it more effectively in service to the world.

Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, explained, “The idea behind these seminars is to continue the legacy of inspiration fostered by David Ogilvy. In terms of inspirational contemporary figures, there are few more exciting, and fewer still with more invigorating and disarming wit about creativity than Ken. We’re delighted and honored to have him as our guest at our first Ogilvy & Inspire seminar.”

Robinson’s 2011 book, ‘Out of Our Minds: Learning to be Creative’, was described by the magazine ‘Director’ as, “a truly mind-opening analysis of why we don’t get the best out of people at a time of punishing change”. His acclaimed recent book, ‘The Element: How Finding Your Passion Changes Everything’ looks at the experience of personal talent meeting personal passion.

The first Ogilvy & Inspire lecture coincides with the centennial of David Ogilvy’s birth, and will form part of a range of activities by the agency around this year’s Cannes Lions to celebrate the occasion. Going forward, the annual lecture series of narratives will explore such questions as: What is inspiration? Where does it come from? What can we do to engender it?

According to Sir Ken, “Imagination and creativity are the unique hallmarks of human intelligence. As the world spins faster and faster, it’s vital that we understand these powers more fully and invest in them more deeply. I congratulate Ogilvy & Mather on initiating this important series of seminars in the name of David Ogilvy and I feel very privileged to pitch the opening ball.”

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