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Writer: exchange4media News Service - Sunday, Jun 19,2011 6:53 PM
Cannes Lions 2011: BBDO, Mudra make it to PR Lions shortlist

This year, three Indian entries have made it to the PR Lions shortlist. BBDO India, Mumbai has two entries shortlisted, while Mudra Communications, Mumbai has one entry shortlisted.

This year, the PR Lions has received 819 entries from 60 countries, an increase of 43 per cent compared to last year’s 571 entries. From India, there are 14 entries this year as compared to 12 last year. For India, there is an increase in the overall entries from 1,441 to 1,858 this year.

Dave Senay, President & CEO, Fleishman-Hillard is the Jury president for PR Lions, and Veena Gidwani, Chief Executive Officer, Madison Public Relations, is the jury member from India for this category.

BBDO India’s work for P&G’s Gillette, titled ‘Shave Sutra’, has made it to the shortlist in two sub-categories – Consumer Goods, including FMCG and Household Products, and Best Launch or Re-launch.

Mudra Communications’ work for Reliance Media Works, titled ‘Silent National Anthem’, has made it to the shortlist in the Best Use of Broadcast sub-category.

The PR Lions awards ceremony will take place on Monday evening, June 20, in the Grand Auditorium, Palais des Festivals.


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