In Promo & Activation Lions, a total of seven entries have been shortlisted from India. BBDO India secures three entries and both Mudra Communication & Creativeland Asia have two entries each.
BBDO Indias work on Procter & Gamble titled ‘Shave Sutra’ is shortlisted for Best Use of Experiential Marketing in a Promotional Campaign sub category. Its work on PepsiCo titled, ‘Cops on Oats’ make it to Best Use of Games sub category and its work on Aviva Life Insurance titled, ‘call from the Future’ made it to the Financial Products & Servcies sub category.
Mudra Communication’s work on Reliance Media Works titled ‘Silent Anthem’ had two entries shortlisted under Corporate Image & Information sub category.