Leo Burnett Worldwide’s Cannes Predictions dates back to 1987, when Donald Gunn, the then Leo Burnett Worldwide’s Director of Creative Resources, started it as a contest for Burnettors.
The predictions are matched with the actual results and the participant with the highest accuracy bags the prize. Today, the Cannes Predictions are being screened in more than 40 cities around the world and shared with the media, serving as a quick primer on what would be seen onstage at the Palais des Festival.
Leo Burnett’s ‘The Gandhi Font’ is the only entry that has been entered in the Indian winners’ list. The campaign can be viewed on Gandhijifont.com
This year, a team led by Leo Burnett Worldwide Chief Creative Officer Mark Tutssel viewed hundreds of campaigns, monitored global and local award shows and followed the general industry buzz to curate this year’s Cannes prediction reel.
The reel brings together 40 contenders likely to earn a coveted Lion. Besides including the most honoured work from over 14 countries, the collection is designed to reflect an international mix and a balance across product categories and medium.
KV ‘Pops’ Sridhar, NCD, Leo Burnett India, shared, “Over the years, Cannes Predictions have become a Leo Burnett tradition. The compilation is aspirational and it is a huge moral boost for agencies to see their work in this reel before the Cannes. The compilation is fairly accurate in earmarking the Lions. Campaigns like Happydent, Lead India, Fevicol and Neo Sports, which had featured in our reel, did brilliantly well in last year’s awards. This year, Leo Burnett India’s Gandhiji font is a strong contender at the Cannes.”
For years, the reel has been fairly accurate in earmarking Cannes Lions.