The GE Money and SBI Card advertising account has been won by JWT and Maxus, according to the official spokesperson of GE Money. The account is worth Rs 15-20 crore. The incumbent agencies were Grey Worldwide and Mediacom.
Mudra, McCann, FCB Ulka and Grey Worlwide were the other agencies in the fray, the spokesperson said. All the media agencies associated with these agencies had also made their presentations.
“We have plans to come up a campaign in the near future and we have chosen the agency that could align well with our business needs and come up with efficient solutions,” the official added.
Saisd Rohit Ohri, VP and Head, JWT Delhi, “GE is our most significant new business win this year. SBI Cards and GE Money have big ambitions in the marketplace. And we at JWT are really excited about this new partnership. JWT has over the years partnered many brands to market leadership. And that's what we're going to work towards for SBI Cards and GE Money.”
The relationship marketing duty has gone to RMG Connect, making it a clean sweep for the WPP group on this account.