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The new campaign conveys the brand's technology with a human touch and builds on the promise of cont...

The brand has also undertaken a pan India multimedia campaign approach across TV, digital, on-ground...

Branded Content is First Area of Study by the Effectiveness Lab

ZEE5 is the newly launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZE...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out