The Director, Marketing Soultions, LinkedIn India, shed some light on the next wave of marketing trends
The new campaign conveys the brand's technology with a human touch and builds on the promise of cont...
The brand has also undertaken a pan India multimedia campaign approach across TV, digital, on-ground...
Branded Content is First Area of Study by the Effectiveness Lab
Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.
Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space
Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.
Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out
For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.
Dabbawalas send some extra love along with dabbas to working professional across Mumbai
The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign